multiple substitutions of individual characters

I have a mapping in my .vimrc to replace "smart" typographic
characters with their plain text counterparts:

map ,fq :%s/"/"/e<enter>:%s/"/"/e<enter>:%s/'/'/e<enter>:%s/'/'/e<enter>:%s/–/--/e<enter>:%s/—/---/e<enter>:%s/…/.../e<enter>

It strikes me that this is probably not the best way to go about
this...I was thinking it would be cleaner to somehow use an array of
characters and replacements (or something similar)?

c
--
Chris Lott <chris@chrislott.org>

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