Re: Simplified logo concept

> I agree. And besides that, you don't change logos without a *very* good
> Check out the history of the Coca Cola icon:
> If Coca-Cola can use a decades-old logo, I think Vim can too, and like

I think this is the whole point of contention. I'd like to see that clarified.

The Cola logo has changed, subtly, and the current logo is clearly distinguishable from the 50's logo and they have multiple variants on the theme to keep the communication fresh.

Coca Cola Schweppes has maintained their brand identity while upgrading the logo to communicate to a modern community.

That's what's being proposed here.

I wasn't aware that Vim is a well recognised brand but the upgrade doesn't throw that away, it refreshes it.

I think a executive strategic decision could save a lot of argument here. I'd prefer the boss to just come in and say "we're going to do this - go and do it".

What does the current logo communicate and how does it compare to the alternative? What do we want to communicate? User focus group? User survey?

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