incorrect rtp with Vundle

Has problem with Vundle. No one plugin, included with Vundle works. If I
do echo &rtp, got this
C:\UsersЕгор/vimfiles,C:\UsersЕгор\vimfiles\bundle\vundle,C:\UsersЕгор\vimfiles\bundle\nerdtree,

But my vimfiles is in C:\Users\Егор/vimfiles
I go to \bundle\vundle\autoload\vundle\config.vim end put echom 'set
rtp+='.fnameescape(appends)
to func! s:rtp_add_a()
And it's generate correct paths
C:\Users\Егор/vimfiles,C:\Users\Егор\vimfiles\bundle\vundle,C:\Users\Егор\vimfiles\bundle\nerdtree,

in vimrc
let $VIMHOME = $HOME."/vimfiles"
set directory=$VIMHOME."\temp"
set backupdir=$VIMHOME."\temp"
set backupskip=/tmp/*,/private/tmp/*
let $TEMP = $VIMHOME."\temp"
let $TMPDIR = $VIMHOME."\temp"
set rtp+=$VIMHOME/bundle/vundle/
call vundle#rc('$VIMHOME/bundle/')

How to fix?

Using GVim 7.4 on Windows 8
:version VIM - Vi IMproved 7.4 (2013 Aug 10, compiled Aug 10 2013 14:33:40)
MS-Windows 32-bit console version
Compiled by mool@tororo
Big version without GUI. Features included (+) or not (-):
+arabic +cmdline_compl +dialog_con +farsi
+insert_expand -lua -netbeans_intg +quickfix
+statusline +textobjects +vreplace
+autocmd +cmdline_hist +diff +file_in_path
+jumplist +menu +path_extra +reltime
-sun_workshop +title +wildignore
-balloon_eval +cmdline_info +digraphs +find_in_path
+keymap +mksession -perl +rightleft
+syntax -toolbar +wildmenu
-browse +comments -dnd +float
+langmap +modify_fname +persistent_undo -ruby
+tag_binary +user_commands +windows
++builtin_terms +conceal -ebcdic +folding
+libcall +mouse -postscript +scrollbind
+tag_old_static +vertsplit +writebackup
+byte_offset +cryptv +emacs_tags -footer
+linebreak -mouseshape +printer +signs
-tag_any_white +virtualedit -xfontset
+cindent +cscope +eval +gettext/dyn
+lispindent +multi_byte -profile +smartindent
-tcl +visual -xim
+clientserver +cursorbind +ex_extra -hangul_input
+listcmds +multi_lang -python -sniff
-tgetent +visualextra -xterm_save
+clipboard +cursorshape +extra_search +iconv/dyn
+localmap -mzscheme -python3 +startuptime
-termresponse +viminfo -xpm_w32
system vimrc file: "$VIM\vimrc"
user vimrc file: "$HOME\_vimrc"
2nd user vimrc file: "$HOME\vimfiles\vimrc"
3rd user vimrc file: "$VIM\_vimrc"
user exrc file: "$HOME\_exrc"
2nd user exrc file: "$VIM\_exrc"
Compilation: cl -c /W3 /nologo -I. -Iproto -DHAVE_PATHDEF -DWIN32
-DFEAT_CSCOPE -DWINVER=0x0400 -D_WIN32_WINNT=0x0400 /Fo.\ObjCi386/
/Ox /GL -DNDEBUG /Zl /MT -DDYNAMIC_ICONV -DDYNAMIC_GETTEXT -DFEAT_BIG
/Fd.\ObjCi386/ /Zi
Linking: link /RELEASE /nologo /subsystem:console /LTCG:STATUS
oldnames.lib kernel32.lib advapi32.lib shell32.lib gdi32.lib
comdlg32.lib ole32.lib uuid.lib /machine:i386 /nodefaultlib libcmt.lib
user32.lib /PDB:vim.pdb -debug

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