Execute command and insert its standard output at the beginning of non-empty line?

Hi all,

I have this bash alias:
alias my-date='date +"%A %d %B %Y"'

and this line in vimrc:
set shellcmdflag=-ic

I want to insert (prepend) a timestamp at the beginning of a non-empty
line, without line breaks, but if I type:

:r !my-date

this will print the timestamp on the next line, that is the line below
the cursor.

Is there a way to achieve what I want?

Thanks

--
Ottavio Caruso

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