highlight match fails

Hi,

I would like to recognize that label near SPBN.

      SPBN  _003;

syn match s7JumpToLabel     /^\s\+\(SPBN\|SPB\|SPA\)\s\+\zs\w\+/     ===> seems to highlight on normal search.

but syntax highlight does not success :

        syn match s7JumpToLabel     /^\s\+\(SPBN\|SPB\|SPA\)\s\+\zs\w\+/ 

highlight ColorLabel   ctermfg=88  guifg=#990000 guibg=#ffd4d4 gui=bold      cterm=bold

        hi def link  s7JumpToLabel         Function 

Thank you

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