Best way to launch a URL from within VIM

Vim 7.something under (MS) Windows 7.

I want to do the equivalent of:

:!start http://something

But that doesn't work.

This *does* work, but it is ugly (and opens lots of command prompt windows and requries a few "press any key to continues"s. Also, it seems to run CMD twice - i.e., you end up running:

cmd /c cmd /c start ...

:!cmd /c start http://something

I seek a simpler and, ideally, seamless (i.e., no "press any key"s) way.

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