Re: Simplified logo concept

> - Why a slab serif, and why a *slanted* slab serif? For me, that
> contradicts the simplicity of the design; you're whispering with
> colors and screaming with the font.

I used a slab serif to acknowledge the history of Vim running in a
terminal. The reason I used italics is precisely to "scream". I wanted
the logo to be punchy and sharp. In fact, I quite like the "whisper with
color, scream with the font" description. :) If I had a concern, it was
about not being punchy enough with the type logo.

I initially started with other fonts, but nothing felt "vim" about it
to me. The old logo is also serifed, so I think some continuity helps.

> - Lowercase initial is trendy; but is that really Vim? I wonder
> whether all-uppercase wouldn't be better.

I tried that too. This font seemed to be designed around the
interaction of lower-case letters. It looked too blocky and strained in
all-caps. Mixed-case was an option, but it created awkward interactions
with other design elements (the diamond, in this case).

> As far as I'm concerned, I'd like a simple logo in a simple
> yet stately font: a humanist serif or even Roman capitals like
> Trajan.
> After all "Vim" is the accusative of "vis", meaning "strength,
> power",
> and all those kinds of properties you associate with our favorite
> text
> editors (and tyrants, too). If the green diamond must be kept in the
> background, though, that really makes things hard.

For me, the green diamond is one of the more important parts of the
identity. The slab serif is almost secondary to the green diamond.

> Thank you James for launching the idea and submitting proposals (I
> hope my criticism wasn't too unpleasant).

Not at all; I appreciate your feedback. I think the design I submitted
works really well, but that doesn't mean we can't improve it.

James

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