Re: Simplified logo concept

> Though the contemporary fad of flat design seems to me just that:
> fad-ish.

It IS a little fad-ish, but "flat" design isn't really my goal here. My
goal is only to make the logo work. As I said (and as you pointed out
again), having a flat logo for printing, and a flashy shiny icon for the
monitor, is totally reasonable and desirable. I made the icon flat
(well, slightly rounded) because that's just my style.

> Re. lower-vs-upper-vs-mixed-case, I come down on the lowercase side,
> as that's what I type at the prompt: "vim", not "VIM".

That is an interesting point. I think that may be why it feels better
for me, too.

> What font is that?

I wrote the font details at the bottom of the image. Monotype Egyptian
Slate Medium (Italic)

James



> For all my Jony Ives teasing, (1) it was mostly a gut reaction to the
> flat magenta one, and (2) I *do* see room for improvement in the
> existing logo, especially in some of the areas you note.
>
> Regarding colors & gradients, it's nice to have a full-color
> monitor-display version for which the primary goal should be to look
> good and convey "vim'ness" regardless of color-depth. However it
> would also be good to have a 2-color (B&W, green&white,
> whatever&other) which makes printing cheaper :-) As I type this, I
> see you mentioning single-color tshirt printing elsewhere in the
> thread, so you've clearly thought about this already too. So I don't
> see these as mutually exclusive, but complementary for differing
> uses.
> Though the contemporary fad of flat design seems to me just that:
> fad-ish.
>
> Re. lower-vs-upper-vs-mixed-case, I come down on the lowercase side,
> as that's what I type at the prompt: "vim", not "VIM".
>
> Re. fonts, I prefer monospaced unadorned (no italics, smallcaps,
> underline, etc). Your comment on "scream" just felt counter to the
> pragmatic nature of vim. If you want emphasis, I'd do it via weight
> rather than using italic/oblique. Also, I can't tell because the
> italics may be messing with me, but in the font you use for the "vim"
> logo one, the junctions of the curves on the "m" with their parts
> look abnormally thin. What font is that?
>
> I don't feel particularly attached to the green diamond aspect of the
> logo, old or new.
>
> Just my gut reactions in a more serious response to the initial
> post. :-)
>
> -tim
>
>
>
>
>
> --

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